Missed the talk? Read this fantastic writeup by John Muldoon on Paul's talk

This is a talk about building empathic products. I put a lot of myself into the products I work on. Looking at my own motivations is a really good way of assessing the motivations of the people who use the products I build. I'll talk about my own motivations, how they're reflected in my work, and how they help guide the decision making process. During the talk I'll draw on my experience building http://useketchup.com, as well as products for a number of clients.

Paul is a web developer from Dublin specialising in building modern, compelling web applications. Formerly a founding member of Contrast, Paul now works with Brian Flanagan at Hyper Tiny, building products both internally and for clients. Their first product, Ketchup, launched early this year and has received praise from the likes of John Gruber of daringfireball.net and Pierre Omidyar, founder of eBay.

Paul has spoken about building and releasing software at a number of Regional Ruby conferences, and spoke at this year's RailsConf in Baltimore. You can follow Paul on Twitter at http://twitter.com/paulca and check out his open source work on Github: http://github.com/paulca